The Reasoning Voter: Communication and Persuasion in Presidential CampaignsUniversity of Chicago Press, 1991 - 291 páginas The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post |
Otras ediciones - Ver todas
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Samuel L. Popkin Vista previa limitada - 2020 |
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Samuel L. Popkin Sin vista previa disponible - 1991 |
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American Political Science asked assess attitudes believe Bill Clinton candidate's candidates CBS News/New York CBS/New York changes choices Clinton cognitive concern cues debate decision Democratic primary Dukakis economic effects electorate emphasizes evaluations example exit poll expectations favorable focus Ford framing front-runner Gary Hart George Bush George McGovern Gerald Ford Gresham's law Hampshire primary Hart's Ibid Illinois images important increase inflation information shortcuts interview Iowa issues Iyengar Jackson Jerry Brown Jimmy Carter John Glenn Journal Kahneman Kennedy Kinder less low-information nomination paign party identification party's past percent performance Perot politicians positions preferences president presidential elections Presidential Primaries primary voters problems programs pseudocertainty effects Psychology Public Opinion questions ratings Reagan reasoning respondents role Ronald Reagan Senator social stories studies Super Tuesday survey television theory thought tion turnout Tversky unemployment union victory vote Walter Mondale Watergate York Times poll