Al Grano: Vida y Visión de Los Fundadores de BIMBO

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American Book Group, Nov 15, 2016 - 480 pages
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Al grano. Vida y vision de los fundadores de Bimbo lo aborda todo: las luces y las sombras de la empresa mexicana que, tras superar a la japonesa Yamazaki, se convirtio en la panificadora mas grande del mundo.Silvia Cherem reconstruye una historia sin paralelos que permite al lector adentrarse en la filosofia social de Bimbo, conocer los secretos del exito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, asi como las rupturas en el equipo, los vaivenes sexenales y el paso de la estafeta a las nuevas generaciones. Description in English: Straight to the grain. The life and vision of the founders of Bimbo addresses all the lights and shadows of the Mexican company, after surpassing Yamazaki from Japan, it became the world's largest bread maker. Silvia Cherem reconstructs a singular story allowing the reader to delve into Bimbo's social philosophy, learning the secrets of success and witnessing the problems they faced arising from severe competition and ruptures in the team, the six-year fluctuations and passing the baton to the younger generation.

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About the author (2016)

Es Premio Nacional de Periodismo 2005 en la categoria de Cronica, por la serie Yo sobrevivi al tsunami, y tres veces semifinalista del Premio Nuevo Periodismo de la Fundacion para un Nuevo Periodismo Iberoamericano, fundada por Gabriel Garcia Marquez. Publica cronicas seriadas, entrevistas de largo aliento y reportajes especiales de tematicas nacionales e internacionales de indole cultural, politica, cientifica y social, especialmente en los periodicos del Grupo Reforma. Es autora de: Entre la historia y la memoria (Conaculta, 2000), Trazos y revelaciones. Entrevistas a diez pintores mexicanos (FCE, 2004), Una vida por la palabra. Entrevista a Sergio Ramirez (FCE, 2004), Examen final. La educacion en Mexico 2000-2006 (Crefal, 2006), Al grano. Vida y vision de los fundadores de Bimbo (Khalida Editores 2008), Por la izquierda. Medio siglo de historias en el periodismo mexicano contadas por Granados Chapa (Khalida Editores, 2010) e Israel a cuatro voces. Conversaciones con David Grossman, Amos Oz, A.B. Yehoshua y EtgarKeret(Khalida Editores, 2013). Su entrevista a Octavio Paz titulada Soy otro, soy muchos, forma parte del tomo 15 de las Obras completas del Nobel de Literatura. / It's the recipient of the National Journalism Award 2005 in the Chronicle category for the I Survived the Tsunami series, and three-time semifinalist of the New Journalism Award of the Foundation for New Latin American Journalism founded by Gabriel Garcia Marquez. It publishes serial chronics, long-winded interviews and special reports nationally and internationally about cultural, political, scientific and social subjects, especially in Grupo Reforma newspapers. She is the author of: Between history and memory (Conaculta, 2000), Traces and revelations. Interviews to ten Mexican painters (FCE, 2004), A Life for the word. Interview with Sergio Ramirez (FCE, 2004), Final exam. Education in Mexico 2000-2006 (CREFAL, 2006), To the grain. Life and vision of the founders of Bimbo (Khalida Publishers 2008), Through the left. Half a century of Mexican journalism stories told by Granados Chapa (Khalida Publishers, 2010) and Israel through four voices. Conversations with David Grossman, Amos Oz, A.B. Yehoshua and EtgarKeret (Khalida Publishers, 2013). His interview with Octavio Paz called I am another, I am many, is part of Volume 15 of the Collected Works of the Nobel Prize for Literature.

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