Brand Royalty: How the World's Top 100 Brands Thrive & SurviveKogan Page Publishers, 2006 - 329 páginas ""Ideal for executives or PR pros who which to learn about successful brands through practical examples,"" PR Week. ""Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful,"" Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, ""the performance brand,"" and Coca-Cola, ""the ultimate brand"" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners. |
Contenido
I | 1 |
II | 5 |
III | 6 |
IV | 10 |
V | 13 |
VI | 15 |
VII | 18 |
VIII | 20 |
LXII | 167 |
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LXV | 180 |
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IX | 25 |
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XXI | 49 |
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XXX | 78 |
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LXXX | 222 |
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XC | 243 |
XCI | 245 |
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XCIX | 267 |
C | 271 |
CI | 272 |
CII | 274 |
CIII | 277 |
CIV | 281 |
CV | 283 |
CVII | 289 |
CVIII | 290 |
CIX | 291 |
CX | 293 |
CXI | 296 |
CXII | 298 |
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CXIV | 304 |
CXV | 307 |
CXVI | 308 |
CXVII | 310 |
CXVIII | 312 |
CXIX | 314 |
CXX | 317 |
CXXI | 319 |
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Otras ediciones - Ver todas
Brand Royalty: How the World's Top 100 Brands Thrive and Survive Matt Haig Sin vista previa disponible - 2004 |
Términos y frases comunes
Adidas advertising campaigns adverts Amazon Apple associated Bacardi Barbie became become Ben & Jerry's Benetton bottle brand identity brand value Budweiser Burberry Cafédirect Calvin Klein cent Coca-Cola coffee company's consumers Country of origin Courvoisier created customers David Beckham Disney Domino's drink Duracell employees Evian Fact file Website fashion focus Ford Founded global brand Google Gucci Guinness Harley-Davidson Harry Potter Heineken Heinz Hello Kitty helped Hertz icon IKEA industry innovation Intel invented Jack Daniel's Jennifer Lopez Jerry's Johnson Kleenex L'Oréal launched logo Louis Vuitton managed manufacturers McDonald's Microsoft million movie Nescafé Nike Oprah Pepsi pizza popular remains Rolex Secrets of success selling shoes slogan sold Sony Starbucks strategy successful brands Tiffany Timex Today Toys USA Brand fact Vespa Virgin Volkswagen Wrigley Xerox