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Risk and Uncertainty
Approaches to Management Decision Making and Theories
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advertising alternative analysis antitrust arc elasticity assets average basing point business cycle buyers cash flow cent charge chart Clayton Act company's competition competitors concept consumption corporate cost curve cost function cost of capital cost-plus pricing courts decision demand curve depreciation differentials discounts dividend earnings earnings yield economic theory economists elasticity employed equal equation equity estimate example expenditures factors Figure firm firm's fixed cost forecasting formula freight given hence income increase incremental cost industry input investment involving linear programming logarithmic manufacturing marginal cost marginal product measure ment method monopoly nomic oligopoly operations optimum output period present value price discrimination probability problem production function profit purchase quantity rate of return ratio regression relationships represents result returns to scale revenue seller selling simulation statistical stockholders structure techniques tion total cost unit variable cost yield