Measure What Matters: How Bono, the Gates Foundation, and Google Rock the World with OKRs

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Penguin Books, Limited, 2017 M10 5 - 352 páginas
OKRs are one of the best-kept secrets of the startup world. Google and Amazon have both sworn by their effectiveness for years. And yet most people have never even heard of them.

Standing for Objectives and Key Results, OKRs offer a revolutionary approach to goal-setting that helps companies focus on their most important initiatives, streamline the most essential and scale those goals across the organization. Legendary venture capitalist John Doerr first introduced OKRs to Larry Page and Sergey Brin in 1999, when Google had forty employees - a moment that Eric Schmidt has since described as 'changing the course of the company forever'.

In Measure What Matters,Doerr reveals the true power of this approach for the first time. He explains how companies from Amazon to Zynga have enjoyed phenomenal growth, agility and transparency of purpose as a result of making OKRs standard practice - and reveals how you can, too.

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John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 247K followers on Twitter. His TED Talk on greentech has 685K views.

Kris Duggan is a serial entrepreneur who has generated tens of millions in funding for his innovative companies. Although his company BetterWorks was founded recently, it will count more than 25% of the Fortune 500 as customers (including CVS, Kroger, and IBM) within the next few years. Duggan and BetterWorks have been featured in more than two dozen high-profile media outlets including The New York Times, the Wall Street Journal and Fast Company, and were recently named a Top Culture Company by Entrepreneur.com.

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