Penguin Random House, 2016 M03 15 - 288 páginas
Everything drug cartels do to survive and prosper they've learnt from big business - brand value and franchising from McDonald's, supply chain management from Walmart, diversification from Coca-Cola. Whether it's human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.
In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.
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LibraryThing ReviewCrítica de los usuarios - BenKline - LibraryThing
I was given this book in exchange for a review as part of Goodread's FirstReads program. First off - let me say this is a very interesting conversation starter book - just from reading the name of it ... Leer comentario completo
NARCONOMICS: How to Run a Drug CartelCrítica de los usuarios - Kirkus
In his first book, seasoned journalist Wainwright asks a radical question: what if we stopped looking at drug cartels as armies of faceless gangsters and instead analyzed them as innovative global ... Leer comentario completo