Re:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World
Providing resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers, this unique book explores how culture, media, memes, and narrative intertwine with social change strategies. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy. This new, expanded second edition includes even more examples from the front lines of social movements and links the reader with an online tool kit to help change the stories they care about most.
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Accessed October 2016 action logic activists advertising AK Press alliance Antonio Gramsci audience battle Black Lives Matter brand brand-busting campaign CEJA Center for Story-based challenge change the story climate justice coalition communities conflict context control myth control mythologies corporate create creative CSS’s culture jamming define Donald Trump drama triangle ecological economic effective elements of story Environmental Justice foreshadowing fossil fuel framework framing narrative frontline global grassroots Greenpeace historic human Immokalee impact industry information warfare issue meaning meme meta-verb mobilization movement building narrative power analysis Nestlé Network nonviolent ongoing organizing people’s point of assumption points of intervention policies political popular power-holders Press problem protest provides racism Re:Imagining Change reframe role shape shared shift smartMeme social change efforts social movements specific story-based strategy storytelling struggle Taco Bell Tar Sands target tell transformative underlying assumptions understanding villain vision wage whaling workers York