Semiotics: The Basics

Portada
Psychology Press, 2004 - 273 páginas
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: What is a sign? Which codes do we take for granted? What is a text? How can semiotics be used in textual analysis? Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www aber.ac.uk/media/Documents/S4B.
 

Contenido

Models of the sign
17
The Saussurean model
18
Two sides of a page
21
The relational system
22
Arbitrariness
25
The Peircean model
32
Relativity
36
Symbolic mode
38
Irony
134
Master tropes
137
Denotation and connotation
140
Myth
144
Codes
147
Types of codes
148
Perceptual codes
150
Social codes
154

Iconic mode
39
Indexical mode
41
Modes not types
43
Changing relations
44
Digital and analogue
45
Types and tokens
47
Rematerializing the sign
49
Hjelmslevs framework
53
Signs and things
55
Referentiality
58
Modality
60
The word is not the thing
64
Empty signifiers
74
Analysing structures
79
The syntagmatic dimension
83
Conceptual relations
84
Spatial relations
86
Sequential relations
89
Structural reduction
92
The paradigmatic dimension
98
The commutation test
99
Oppositions
101
The language of opposition
102
Us and them
104
Alignment
106
Markedness
110
Valorizing Term B
115
The semiotic square
118
Challenging the literal
123
Metaphor
127
Metonymy
130
Synecdoche
132
Textual codes
157
Codes of realism
161
Invisible editing
166
Broadcast and narrowcast codes
170
Interaction of textual codes
171
Codification
172
Textual interactions
175
The positioning of the subject
179
Adopting a perspective
183
Modes of address
188
Reading positions
192
Intertextuality
194
Problematizing authorship
196
Reading as rewriting
197
No text is an island
199
Intratextuality
201
Bricolage
203
Limitations and strengths
207
Imperialism
208
Form and function
209
Inescapable frames
211
Poststructuralist semiotics
213
Strengths of semiotic analysis
214
Mediation
215
The construction of meanings and subjects
217
Semiotic modes
218
Going further
221
Glossary
223
References
247
Index
261
Derechos de autor

Otras ediciones - Ver todas

Términos y frases comunes

Acerca del autor (2004)

Daniel Chandler is a Lecturer in the department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.

Información bibliográfica