The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 271
... interest . Think , for example , of how rapidly , after the armistice , the precarious and by no means 6 Part V. successfully established symbol of Allied unity disappeared , how it LIPPMANN 271 · World Outside & Pictures in Our Heads.
... interest . Think , for example , of how rapidly , after the armistice , the precarious and by no means 6 Part V. successfully established symbol of Allied unity disappeared , how it LIPPMANN 271 · World Outside & Pictures in Our Heads.
Página 272
Wilbur Schramm, Donald F. Roberts. successfully established symbol of Allied unity disappeared , how it was followed almost immediately by the breakdown of each nation's symbolic picture of the other : Britain the De- fender of Public ...
Wilbur Schramm, Donald F. Roberts. successfully established symbol of Allied unity disappeared , how it was followed almost immediately by the breakdown of each nation's symbolic picture of the other : Britain the De- fender of Public ...
Página 661
... allied with one of the con- tending interests in contemporary disputes , namely , business and the business - professional classes . Such ties are not easily evaded in any democracy ; for example , in state - organized com- munications ...
... allied with one of the con- tending interests in contemporary disputes , namely , business and the business - professional classes . Such ties are not easily evaded in any democracy ; for example , in state - organized com- munications ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York