The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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... INTELSAT was to develop high - capacity systems on a global basis so that member countries could take full advantage of their economies . However , separate satellite systems are being considered to satisfy more specialized needs and to ...
... INTELSAT was to develop high - capacity systems on a global basis so that member countries could take full advantage of their economies . However , separate satellite systems are being considered to satisfy more specialized needs and to ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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