The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 496
... Lazarsfeld , “ Problems in Survey Analysis , " in R. K. Merton and P. F. Lazarsfeld , eds . , Continuities in Social Research : Studies in the Scope and Method of " The American Soldier " ( Glencoe , Ill .: The Free Press , 1950 ) , pp ...
... Lazarsfeld , “ Problems in Survey Analysis , " in R. K. Merton and P. F. Lazarsfeld , eds . , Continuities in Social Research : Studies in the Scope and Method of " The American Soldier " ( Glencoe , Ill .: The Free Press , 1950 ) , pp ...
Página 554
... Lazarsfeld and Merton are professors of sociology at Columbia University , and Dr. Lazars- feld was for many years ... LAZARSFELD PAUL F LAZARSFELD AND ROBERT K MERTON: Mass Communi- · cation, Popular Taste, and Organized Social Action.
... Lazarsfeld and Merton are professors of sociology at Columbia University , and Dr. Lazars- feld was for many years ... LAZARSFELD PAUL F LAZARSFELD AND ROBERT K MERTON: Mass Communi- · cation, Popular Taste, and Organized Social Action.
Página 655
... ( Lazarsfeld , Berelson , Gaudet ) . This was the study from which developed the theory of the two - step flow . The second study , in Elmira , New York , was of the Truman - Dewey election campaign of 1948. In the following pages is the ...
... ( Lazarsfeld , Berelson , Gaudet ) . This was the study from which developed the theory of the two - step flow . The second study , in Elmira , New York , was of the Truman - Dewey election campaign of 1948. In the following pages is the ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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