The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 4
... Press , 1960 ) ; C. E. Osgood , G. Suci , and P. Tan- nenbaum , The Measurement of Meaning ( Urbana : University of Illinois Press , 1957 ) ; E. Katz and P. F. Lazarsfeld , Personal Influence ( Glencoe , Ill .: The Free Press , 1955 ) ...
... Press , 1960 ) ; C. E. Osgood , G. Suci , and P. Tan- nenbaum , The Measurement of Meaning ( Urbana : University of Illinois Press , 1957 ) ; E. Katz and P. F. Lazarsfeld , Personal Influence ( Glencoe , Ill .: The Free Press , 1955 ) ...
Página 286
... press is confused because the critics and the apologists expect the press to realize this fiction , expect it to make up for all that was not foreseen in the theory of democ- racy , and that the readers expect this miracle to be ...
... press is confused because the critics and the apologists expect the press to realize this fiction , expect it to make up for all that was not foreseen in the theory of democ- racy , and that the readers expect this miracle to be ...
Página 974
... Press , 1958 . The first major study of the effects of television on children . Klapper , Joseph T. The Effects of Mass Communication . Glencoe , Ill .: The Free Press , 1960 . An integrative review of research on the effects of all of ...
... Press , 1958 . The first major study of the effects of television on children . Klapper , Joseph T. The Effects of Mass Communication . Glencoe , Ill .: The Free Press , 1960 . An integrative review of research on the effects of all of ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York