The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 762
... sociology is concerned , among other things , with the consequences of technical change , or with the spread of fads ... Rural Sociology 8 ( March , 1943 ) : 15-24 , and Ryan and Gross , Acceptance and Diffusion of Hybrid Seed Corn ...
... sociology is concerned , among other things , with the consequences of technical change , or with the spread of fads ... Rural Sociology 8 ( March , 1943 ) : 15-24 , and Ryan and Gross , Acceptance and Diffusion of Hybrid Seed Corn ...
Página 763
... Rural sociology , on the other hand , conceives itself as being located near the opposite end of the " Gemeinschaft - Ge- sellschaft " continuum . Very recently , however , mass communications research has begun to revise its image of ...
... Rural sociology , on the other hand , conceives itself as being located near the opposite end of the " Gemeinschaft - Ge- sellschaft " continuum . Very recently , however , mass communications research has begun to revise its image of ...
Página 810
... Rural Sociology Research 6 Eugene A. Havens and Everett M. Rogers , “ Adoption of Hybrid Corn : Prof- itability and the Interaction Effect . " Rural Sociology 26 ( 1961 ) : 409–14 ; Zvi Gril- iches , " Hybrid Corn : An Exploration in ...
... Rural Sociology Research 6 Eugene A. Havens and Everett M. Rogers , “ Adoption of Hybrid Corn : Prof- itability and the Interaction Effect . " Rural Sociology 26 ( 1961 ) : 409–14 ; Zvi Gril- iches , " Hybrid Corn : An Exploration in ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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