The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 4
... Social Psychology ( Reading , Mass .: Addison - Wesley , 1954 ) ; C. I. Hovland and M. J. Rosenberg , Attitude ... Social Sciences , 2nd ed . ( in press ) ; T. Newcomb , " Attitude Development as a Function of Reference Groups ...
... Social Psychology ( Reading , Mass .: Addison - Wesley , 1954 ) ; C. I. Hovland and M. J. Rosenberg , Attitude ... Social Sciences , 2nd ed . ( in press ) ; T. Newcomb , " Attitude Development as a Function of Reference Groups ...
Página 226
... Social Psychology 2 ( 1965a ) : 287-89 . Four additional articles have ap- peared since the completion of this paper . Brock found that smokers preferred supportive information on lung cancer more than did nonsmokers , but did not avoid ...
... Social Psychology 2 ( 1965a ) : 287-89 . Four additional articles have ap- peared since the completion of this paper . Brock found that smokers preferred supportive information on lung cancer more than did nonsmokers , but did not avoid ...
Página 319
... psychology course are well acquainted with the common optical illusions to ... social perception contain evidence of non- verbal indexing . Bruner and ... Psychology . 21 J. S. Bruner and L. Postman , " Symbolic Value as an ...
... psychology course are well acquainted with the common optical illusions to ... social perception contain evidence of non- verbal indexing . Bruner and ... Psychology . 21 J. S. Bruner and L. Postman , " Symbolic Value as an ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York