The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 375
... United States , for example , circulation of daily newspapers exceeds one per household ; there are over four radios for every household in the country ; ownership of the newest mass medium , television , passed one per household in ...
... United States , for example , circulation of daily newspapers exceeds one per household ; there are over four radios for every household in the country ; ownership of the newest mass medium , television , passed one per household in ...
Página 424
... United States and at the end of their stay , and once again a year after their return home . This study was not designed as a direct test of certain specific hypotheses about the three processes of influence . In this kind of rich field ...
... United States and at the end of their stay , and once again a year after their return home . This study was not designed as a direct test of certain specific hypotheses about the three processes of influence . In this kind of rich field ...
Página 465
... United Nations , our policy toward Palestine , the proposed loan to England , our policy toward Germany , our relations with Franco Spain , the atomic bomb , the recent meeting of for- eign ministers in Paris , our relations with Russia ...
... United Nations , our policy toward Palestine , the proposed loan to England , our policy toward Germany , our relations with Franco Spain , the atomic bomb , the recent meeting of for- eign ministers in Paris , our relations with Russia ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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