The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 426
... World War II the U.S. government initiated a number of mass persuasion campaigns aimed at inducing the public to buy savings bonds . Since each campaign brought to bear unusually con- centrated social pressures to buy war bonds ...
... World War II the U.S. government initiated a number of mass persuasion campaigns aimed at inducing the public to buy savings bonds . Since each campaign brought to bear unusually con- centrated social pressures to buy war bonds ...
Página 486
... World War II by the rise of the discoun- ters ! The end of World War II also brought mass television and an increased barrage of advertising messages . How much could the public take ? Not only were early TV commercials often ir ...
... World War II by the rise of the discoun- ters ! The end of World War II also brought mass television and an increased barrage of advertising messages . How much could the public take ? Not only were early TV commercials often ir ...
Página 489
... World War II to the psychologist W. E. Guthrie.10 It receives more recent support from British research on ... 11 The historical importance of the Maccoby view , however , is 8 This is the title of a working manuscript distributed ...
... World War II to the psychologist W. E. Guthrie.10 It receives more recent support from British research on ... 11 The historical importance of the Maccoby view , however , is 8 This is the title of a working manuscript distributed ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York