The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Wilbur Schramm, Donald F. Roberts. Research Needed on Adoption Models One of the best - known and most widely used models of diffusion and adoption has been the five - stage model originally proposed by the author of this paper in 1957 ...
Wilbur Schramm, Donald F. Roberts. Research Needed on Adoption Models One of the best - known and most widely used models of diffusion and adoption has been the five - stage model originally proposed by the author of this paper in 1957 ...
Página 812
... Adoption When a farmer becomes aware of new insecticide and has enough general information to know where and when to ... adoption which does not fit neatly into the older model is the adoption of a nonmaterial idea of position ...
... Adoption When a farmer becomes aware of new insecticide and has enough general information to know where and when to ... adoption which does not fit neatly into the older model is the adoption of a nonmaterial idea of position ...
Página 813
... adoption . More work needs to be done on the development of measures which can be used under field conditions to get at these intelligence factors of respondents . In the past , research has analyzed adoption and the various stages ...
... adoption . More work needs to be done on the development of measures which can be used under field conditions to get at these intelligence factors of respondents . In the past , research has analyzed adoption and the various stages ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York