The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 96
... attention of the primary observer , we emphasize two sets of influences : statements to which he is exposed ; other features of his envi- ronment . An attaché or foreign correspondent exposes himself to mass media and private talk ...
... attention of the primary observer , we emphasize two sets of influences : statements to which he is exposed ; other features of his envi- ronment . An attaché or foreign correspondent exposes himself to mass media and private talk ...
Página 97
... attention area , since their ruling elites focus on one another as the source of great potential threat . The strongest powers usually pay proportion- ately less attention to the weaker powers than the weaker pow- ers pay to them ...
... attention area , since their ruling elites focus on one another as the source of great potential threat . The strongest powers usually pay proportion- ately less attention to the weaker powers than the weaker pow- ers pay to them ...
Página 662
... attention to news about the election . " So much for subjective claims of attention ; how about some- what more objective checkups on the matter ? Here we find an unexpected result . Far greater numbers , usually more than half , gave ...
... attention to news about the election . " So much for subjective claims of attention ; how about some- what more objective checkups on the matter ? Here we find an unexpected result . Far greater numbers , usually more than half , gave ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York