The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 461
... attitudes . Information Does Not Necessarily Change Attitudes The principle behind all information campaigns is that the disseminated information will alter attitudes or conduct . There is abundant evidence in all fields , of course ...
... attitudes . Information Does Not Necessarily Change Attitudes The principle behind all information campaigns is that the disseminated information will alter attitudes or conduct . There is abundant evidence in all fields , of course ...
Página 492
... attitudes and attitude changes as our primary criterion of effectiveness . In looking for behavioral changes , did we sometimes despair too soon simply because we did not find earlier attitude changes ? I wonder if we projected our own ...
... attitudes and attitude changes as our primary criterion of effectiveness . In looking for behavioral changes , did we sometimes despair too soon simply because we did not find earlier attitude changes ? I wonder if we projected our own ...
Página 496
... attitudes and opinions on various issues . General- izations are then derived from the correlations obtained be- tween reports of exposure and measurements of attitude . In a variant of this method , measurements of attitude and of expo ...
... attitudes and opinions on various issues . General- izations are then derived from the correlations obtained be- tween reports of exposure and measurements of attitude . In a variant of this method , measurements of attitude and of expo ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York