The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 203
... behavior is part of his social behavior , and that mass communications have been absorbed into the social life of the local groups . The act of " selection " itself seems to have become a habitual type of so- cial act that frequently is ...
... behavior is part of his social behavior , and that mass communications have been absorbed into the social life of the local groups . The act of " selection " itself seems to have become a habitual type of so- cial act that frequently is ...
Página 204
... behavior of the members of the audience , on the other hand , does seem to be integrated into the routine of local ... behavior . . . . The individual apparently adopts , or develops , patterns of communications behavior ...
... behavior of the members of the audience , on the other hand , does seem to be integrated into the routine of local ... behavior . . . . The individual apparently adopts , or develops , patterns of communications behavior ...
Página 430
... behavior by given features of his cognitive and motivational structure . To influence behavior " from the outside " requires the ability to influence these deter- minants in a particular way . It seems to be a characteristic of most ...
... behavior by given features of his cognitive and motivational structure . To influence behavior " from the outside " requires the ability to influence these deter- minants in a particular way . It seems to be a characteristic of most ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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