The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 73
... nor popular , many magazines devoted to specialized interests , motion pictures using " wholesome " themes , and many others . Such content is not believed either to elevate or lower DE FLEUR • 73 Mass Media as Social Systems.
... nor popular , many magazines devoted to specialized interests , motion pictures using " wholesome " themes , and many others . Such content is not believed either to elevate or lower DE FLEUR • 73 Mass Media as Social Systems.
Página 468
... believed the preponderance of evidence supported one side . It was therefore chosen for experiment . Radio transcriptions were used to present the two programs , primarily because of the simplicity with which they could be prepared in ...
... believed the preponderance of evidence supported one side . It was therefore chosen for experiment . Radio transcriptions were used to present the two programs , primarily because of the simplicity with which they could be prepared in ...
Página 594
... believed the broadcast to be true , why did they become so hysterical ? Why did they pray , tele- phone relatives , drive at dangerous speeds , cry , awaken sleep- ing children , and flee ? Of all the possible modes of reaction they may ...
... believed the broadcast to be true , why did they become so hysterical ? Why did they pray , tele- phone relatives , drive at dangerous speeds , cry , awaken sleep- ing children , and flee ? Of all the possible modes of reaction they may ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York