The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 428
... campaign of social pressure to induce people to buy war bonds . What were the measurable ef- fects ? A national survey conducted after the campaign found that 62 percent of the adult population could recognize the name of the drive and ...
... campaign of social pressure to induce people to buy war bonds . What were the measurable ef- fects ? A national survey conducted after the campaign found that 62 percent of the adult population could recognize the name of the drive and ...
Página 688
... campaign propaganda , as such , changed many votes.19 The " turnover " away from the Democrats had taken place before the official campaign opened . The campaign found the Repub- licans with a number of issues ready - made . From a ...
... campaign propaganda , as such , changed many votes.19 The " turnover " away from the Democrats had taken place before the official campaign opened . The campaign found the Repub- licans with a number of issues ready - made . From a ...
Página 844
... campaign . Those who are mobilized for the campaign must understand the basic issues involved , the necessity of carrying out the campaign , the " enemies " ( in struggle campaigns ) , problems ( in labor - emula- tion drives ) or ...
... campaign . Those who are mobilized for the campaign must understand the basic issues involved , the necessity of carrying out the campaign , the " enemies " ( in struggle campaigns ) , problems ( in labor - emula- tion drives ) or ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York