The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 413
... credibility , influence will tend to take the form of internalization . An agent possesses credibility if his statements are considered truthful and valid , and hence worthy of serious consideration . Hovland , Janis , and Kelley 12 ...
... credibility , influence will tend to take the form of internalization . An agent possesses credibility if his statements are considered truthful and valid , and hence worthy of serious consideration . Hovland , Janis , and Kelley 12 ...
Página 418
... credibility would tend to be expressed when they were relevant in content , re- gardless of surveillance or salience ( the mediating process here being internalization ) . These predictions were confirmed to a most encouraging degree ...
... credibility would tend to be expressed when they were relevant in content , re- gardless of surveillance or salience ( the mediating process here being internalization ) . These predictions were confirmed to a most encouraging degree ...
Página 514
... credibility of the communicator and the extent of postcommunication incre- ments , or " sleeper effects . " 29 The nature of individual differences in susceptibility to per- suasion via communication has been the subject of a number of ...
... credibility of the communicator and the extent of postcommunication incre- ments , or " sleeper effects . " 29 The nature of individual differences in susceptibility to per- suasion via communication has been the subject of a number of ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York