The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 108
... culture and institutions . The English aristocracy was properly classified as barbarian by Matthew Arnold because its power and status had nothing to do with literacy or with the cultural forms of typography . Said the Duke of ...
... culture and institutions . The English aristocracy was properly classified as barbarian by Matthew Arnold because its power and status had nothing to do with literacy or with the cultural forms of typography . Said the Duke of ...
Página 110
... culture , this phrase refers to the men in such a culture who have to be homogen- ized Dagwoods in order to belong at all . It is in our I.Q. test- ing that we have produced the greatest flood of misbegotten standards . Unaware of our ...
... culture , this phrase refers to the men in such a culture who have to be homogen- ized Dagwoods in order to belong at all . It is in our I.Q. test- ing that we have produced the greatest flood of misbegotten standards . Unaware of our ...
Página 260
... Culture and similarity cues . The specific cues that are se- lected by us for major attention and will therefore determine our cognitive structures are , in turn , a function of our culture . Thus , if our culture and training emphasize ...
... Culture and similarity cues . The specific cues that are se- lected by us for major attention and will therefore determine our cognitive structures are , in turn , a function of our culture . Thus , if our culture and training emphasize ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York