The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 810
... economics of the practice are certainly a factor in the rate at which a practice or idea is adopted . A number of ... economic returns in a given crop year or in an animal life cycle will be adopted more rapidly than those which ...
... economics of the practice are certainly a factor in the rate at which a practice or idea is adopted . A number of ... economic returns in a given crop year or in an animal life cycle will be adopted more rapidly than those which ...
Página 884
... Economic Progress in Underdeveloped Countries , " Social Research 16 , no . 1 ( 1949 ) : 5 . 15 Gerald M. Meier and Robert E. Baldwin , Economic Development : Theory , History , Policy ( New York : Wiley , 1957 ) , pp . 319-20 . ing ...
... Economic Progress in Underdeveloped Countries , " Social Research 16 , no . 1 ( 1949 ) : 5 . 15 Gerald M. Meier and Robert E. Baldwin , Economic Development : Theory , History , Policy ( New York : Wiley , 1957 ) , pp . 319-20 . ing ...
Página 885
... economic development appear to be generally agreed on some version of this picture of the break - out from the vicious circle . There is less consensus , however , on the eco- nomic policies that will lead most efficiently from the ...
... economic development appear to be generally agreed on some version of this picture of the break - out from the vicious circle . There is less consensus , however , on the eco- nomic policies that will lead most efficiently from the ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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