The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 63
... elite has regularly condemned as being in bad taste or even down- right dangerous . There has been a continuous dialogue carried on between the more educated and conservative elements of so- ciety and those who are either in control of ...
... elite has regularly condemned as being in bad taste or even down- right dangerous . There has been a continuous dialogue carried on between the more educated and conservative elements of so- ciety and those who are either in control of ...
Página 92
... elite is doing , and about its strength . Fearful that intelligence chan- nels will be controlled by the other , in order to withhold and distort , there is a tendency to resort to secret surveillance . Hence international espionage is ...
... elite is doing , and about its strength . Fearful that intelligence chan- nels will be controlled by the other , in order to withhold and distort , there is a tendency to resort to secret surveillance . Hence international espionage is ...
Página 569
... elite . Rela- tively few were literate . And very few possessed the means to buy books , attend theaters , and travel to the urban centers of the arts . Not more than a slight fraction , possibly not more than one or two percent , of ...
... elite . Rela- tively few were literate . And very few possessed the means to buy books , attend theaters , and travel to the urban centers of the arts . Not more than a slight fraction , possibly not more than one or two percent , of ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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