The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 92
... enemies , not only in the sense that interstate differences may be settled by war , but in the more urgent ... enemy . In addition , communication is employed affirmatively for the purpose of establishing contact with audiences ...
... enemies , not only in the sense that interstate differences may be settled by war , but in the more urgent ... enemy . In addition , communication is employed affirmatively for the purpose of establishing contact with audiences ...
Página 527
... enemy , and the disturbed ex - Marine and the impul- sive nightclub - owner offered no such broad target for hatred as the foreign aggressor who dropped bombs on Hawaii . There were no immediate channels for working off one's grief and ...
... enemy , and the disturbed ex - Marine and the impul- sive nightclub - owner offered no such broad target for hatred as the foreign aggressor who dropped bombs on Hawaii . There were no immediate channels for working off one's grief and ...
Página 846
... enemies " ( either persons or systems ) defined by the Party , and to transform the hatred into a fighting force . Every participant in the campaign is supposed to " pour out his griev- ances . " During the Land Reform movement , for ...
... enemies " ( either persons or systems ) defined by the Party , and to transform the hatred into a fighting force . Every participant in the campaign is supposed to " pour out his griev- ances . " During the Land Reform movement , for ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York