The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 393
... experimental and nonexperimental approaches . In experimental studies the in- vestigator manipulates some and controls others of those varia- bles which he thinks may mediate communication effects ( e.g. , he might manipulate source ...
... experimental and nonexperimental approaches . In experimental studies the in- vestigator manipulates some and controls others of those varia- bles which he thinks may mediate communication effects ( e.g. , he might manipulate source ...
Página 463
... experimental group who were opposed offered the same argument - in spite of the fact that they had been specifically informed of England's agreement to return the money with in- terest . It was apparent that a large group of those ...
... experimental group who were opposed offered the same argument - in spite of the fact that they had been specifically informed of England's agreement to return the money with in- terest . It was apparent that a large group of those ...
Página 497
... experimental procedures , on the other hand , indicates the possibility of considerable modifiability of atti- tudes through exposure to communication . In both Klapper's survey 5 and in my chapter in the Handbook of Social Psychol- ogy ...
... experimental procedures , on the other hand , indicates the possibility of considerable modifiability of atti- tudes through exposure to communication . In both Klapper's survey 5 and in my chapter in the Handbook of Social Psychol- ogy ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York