The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 759
... important themes in these two arti- cles , a theme continually stressed throughout this book , is that the mass media do not operate in a vacuum . Although mass - me- diated information plays an important role in some phases of the ...
... important themes in these two arti- cles , a theme continually stressed throughout this book , is that the mass media do not operate in a vacuum . Although mass - me- diated information plays an important role in some phases of the ...
Página 772
... important , that there is intercommunication among the population of adopters . Such curves suggest , that is , that the fact that others have adopted is itself a source of influence making for further adoption . For example , if the ...
... important , that there is intercommunication among the population of adopters . Such curves suggest , that is , that the fact that others have adopted is itself a source of influence making for further adoption . For example , if the ...
Página 845
... important battle- grounds of Chinese Communist propaganda . ( b ) All local cadres and propagandists try to make clear the policies of the government and Party to the people in their own " surround- ings . " In most cases , the ...
... important battle- grounds of Chinese Communist propaganda . ( b ) All local cadres and propagandists try to make clear the policies of the government and Party to the people in their own " surround- ings . " In most cases , the ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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