The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 453
... interest All eight issues Seven issues Six issues Medium interest Five issues Four issues Three issues Low interest Two issues One issue None Percent of total sample expressing consider- able or great interest 11 % 11 15 541 37 % 40 11 ...
... interest All eight issues Seven issues Six issues Medium interest Five issues Four issues Three issues Low interest Two issues One issue None Percent of total sample expressing consider- able or great interest 11 % 11 15 541 37 % 40 11 ...
Página 454
... interest in our relations with Russia to 28 percent which reported " considerable " or " great " interest in our policy toward Palestine . Thus it is clear that each specific information campaign does not start with the same handicap ...
... interest in our relations with Russia to 28 percent which reported " considerable " or " great " interest in our policy toward Palestine . Thus it is clear that each specific information campaign does not start with the same handicap ...
Página 455
... interest in atomic bomb Respondents with little or no interest in atomic bomb Respondents with great or considerable interest in Palestine policy Respondents with little or no interest in Palestine policy Percent who have heard of ...
... interest in atomic bomb Respondents with little or no interest in atomic bomb Respondents with great or considerable interest in Palestine policy Respondents with little or no interest in Palestine policy Percent who have heard of ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York