The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 203
... mass communications content under a good deal of pressure and guidance from his experience as a member of so- cial groups , that in fact his mass communications behavior is part of his social behavior , and that mass communications have ...
... mass communications content under a good deal of pressure and guidance from his experience as a member of so- cial groups , that in fact his mass communications behavior is part of his social behavior , and that mass communications have ...
Página 520
Wilbur Schramm, Donald F. Roberts. mass communications , it would be a mistake to conceive of them as anything other than a contributing influence . On the other hand , generalizations such as the preceding risk the danger of leading us ...
Wilbur Schramm, Donald F. Roberts. mass communications , it would be a mistake to conceive of them as anything other than a contributing influence . On the other hand , generalizations such as the preceding risk the danger of leading us ...
Página 763
... mass communication.3 The two traditions have in common a con- cern with what has been called " campaigns " -attempts ... communications research has tended to envision society as an audience of isolated individu- als , hooked up to the mass ...
... mass communication.3 The two traditions have in common a con- cern with what has been called " campaigns " -attempts ... communications research has tended to envision society as an audience of isolated individu- als , hooked up to the mass ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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