The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 468
... military experts believed the preponderance of evidence supported one side . It was therefore chosen for experiment . Radio transcriptions were used to present the two programs , primarily because of the simplicity with which they could ...
... military experts believed the preponderance of evidence supported one side . It was therefore chosen for experiment . Radio transcriptions were used to present the two programs , primarily because of the simplicity with which they could ...
Página 527
... military , in the war effort ; there was much to be done , and in general everyone knew what it was . But after November 22 — well , one could think it over by one- self , or say a prayer , or try to talk out one's feelings , or watch ...
... military , in the war effort ; there was much to be done , and in general everyone knew what it was . But after November 22 — well , one could think it over by one- self , or say a prayer , or try to talk out one's feelings , or watch ...
Página 908
... military vehicles . An important feature of a cable broadcasting system is its ability to provide feedback ( response from viewers ) via voice bandwidth lines . A single television channel on the cable 908 THE TECHNOLOGICAL FUTURE OF ...
... military vehicles . An important feature of a cable broadcasting system is its ability to provide feedback ( response from viewers ) via voice bandwidth lines . A single television channel on the cable 908 THE TECHNOLOGICAL FUTURE OF ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York