The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 249
... perception . The familiar figure - on - background or " isolation " experiment of the perception laboratory illus- trates this factor in operation . A single red dot , among many black dots , will " stand out " in perception . A ...
... perception . The familiar figure - on - background or " isolation " experiment of the perception laboratory illus- trates this factor in operation . A single red dot , among many black dots , will " stand out " in perception . A ...
Página 252
... perception of that particular politician is influenced by all our other percepts involving politicians . But the major structure , politicians , may have substructures : Democratic politicians , Re- publican politicians , honest ...
... perception of that particular politician is influenced by all our other percepts involving politicians . But the major structure , politicians , may have substructures : Democratic politicians , Re- publican politicians , honest ...
Página 316
... perception , the focus of inquiry here is whether the part can influence the perception of the whole , or , in some cases , whether it can influence the perception of an- other of the parts . As a problem in perception , this is not ...
... perception , the focus of inquiry here is whether the part can influence the perception of the whole , or , in some cases , whether it can influence the perception of an- other of the parts . As a problem in perception , this is not ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
Derechos de autor | |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York