The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 972
... Persuasion . New Haven : Yale University Press , 1957 . One of the early products of the Yale studies in attitude change , this book presents a series of experiments on how various message components affect persuasion . Hovland , Carl I ...
... Persuasion . New Haven : Yale University Press , 1957 . One of the early products of the Yale studies in attitude change , this book presents a series of experiments on how various message components affect persuasion . Hovland , Carl I ...
Página 993
... Persuasion ; Mass persuasion campaigns Motivation research , 336-37 , 340 Mr. Biggott studies , 9 , 289-99 , 366 Music : indexing function of , 321-22 Narcotizing dysfunction , 386 , 565-66 National development . See Moderniza- tion ...
... Persuasion ; Mass persuasion campaigns Motivation research , 336-37 , 340 Mr. Biggott studies , 9 , 289-99 , 366 Music : indexing function of , 321-22 Narcotizing dysfunction , 386 , 565-66 National development . See Moderniza- tion ...
Página 994
... Persuasion : process of , 43-47 ; and yielding , 43-44 ; and contract , 44 ; and perceived reward , 45 ; and perceived threat , 45 ; and reappraisal of needs , 45 ; and brainwashing , 46 ; and so- cial communication , 326-46 passim ...
... Persuasion : process of , 43-47 ; and yielding , 43-44 ; and contract , 44 ; and perceived reward , 45 ; and perceived threat , 45 ; and reappraisal of needs , 45 ; and brainwashing , 46 ; and so- cial communication , 326-46 passim ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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