The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 338
... problem solving . Such a viewpoint requires the assumption that people have more problems to solve than simply relating to other people and reducing their psychic ten- sion , among them being the allocation and conservation of re ...
... problem solving . Such a viewpoint requires the assumption that people have more problems to solve than simply relating to other people and reducing their psychic ten- sion , among them being the allocation and conservation of re ...
Página 343
... problem solving . As already suggested , theories of social communication are caught between two contrasting models of human behavior . One we may call the " influence " model : one person does some- thing to another . We have partially ...
... problem solving . As already suggested , theories of social communication are caught between two contrasting models of human behavior . One we may call the " influence " model : one person does some- thing to another . We have partially ...
Página 344
... problems . While the two have in certain respects become intermeshed after some decades of isolation , overtones of social compliance and conformity persist in the social - psychological literature . There is little reference to problem ...
... problems . While the two have in certain respects become intermeshed after some decades of isolation , overtones of social compliance and conformity persist in the social - psychological literature . There is little reference to problem ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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action adoption advertising aggressive American analysis attitudes audience behavior broadcast campaign candidates cation CATV cerned cial cognitive Cognitive Dissonance communica concerned cultural debates Democrats Dorothea Ross economic Elihu Katz ence environment example expected experience experimental exposure fact factors film function Hovland human idea important individual influence innovation Intelsat interest interpretation interview issues Journal Kennedy Kennedy Assassination Lazarsfeld learning less mass communications mass media means ment motivational movie munication Negro newspaper Nixon organized perceived percent person persuasion political possible present Press problem produce propaganda pseudo-events Public Opinion questions radio relationship Republican response role Rural Sociology sample satellites Schramm selective situation Social Psychology society stimulus story structure television tend theory tion tive viewers voting war bond Wilbur Schramm York