The Process and Effects of Mass CommunicationWilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
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Página 434
... war bond research may be cited to illustrate two points of relevance here . First , it will be seen that , despite continued efforts throughout the war to get peo- ple to understand some of the major purposes the government had for its war ...
... war bond research may be cited to illustrate two points of relevance here . First , it will be seen that , despite continued efforts throughout the war to get peo- ple to understand some of the major purposes the government had for its war ...
Página 436
... bond sales as a means of inflation con- trol did not succeed in changing popular thinking . It became apparent that for many people war finance was seen simply as the collection of dollars by Uncle Sam which were then paid by him to ...
... bond sales as a means of inflation con- trol did not succeed in changing popular thinking . It became apparent that for many people war finance was seen simply as the collection of dollars by Uncle Sam which were then paid by him to ...
Página 441
... war believed that the govern- ment would not repay the bonds may be cited to ... bond - buyers out of these people , it was necessary to change their ... war bond cam- paigns . People who chose to invest their money in something ...
... war believed that the govern- ment would not repay the bonds may be cited to ... bond - buyers out of these people , it was necessary to change their ... war bond cam- paigns . People who chose to invest their money in something ...
Contenido
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
The Structure and Function of Com | 84 |
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