The Process and Effects of Mass Communication, Volumen10Wilbur Schramm, Donald F. Roberts University of Illinois Press, 1971 - 997 páginas The nature of communication between. Media and messages of mass communication. Audiences mass communication. The nature of communication effects. Social effects. Public option and politics. Innovation and change. The technological future of mass communication. |
Contenido
Humans | 5 |
Media as Communication Institutions | 57 |
Mass Media as Social Systems | 63 |
Derechos de autor | |
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