Handbook of Public Communication of Science and TechnologyMassimiano Bucchi, Brian Trench Taylor & Francis, 2008 M04 30 - 263 páginas Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology. |
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... means that coverage of a long - running issue waxes and wanes with the presence or absence of pegs . Scientists and policy - makers will struggle for decades , for example , to understand the mechanisms of cloning and to develop sane means ...
... means used must contribute to realising the objectives of communication ( McLuhan et al . 1969 ) . Today he would no doubt add multimedia and the internet to this gamut of means . The fourth change is represented in the growing public ...
... means for changing individual behaviour regarding public health issues . It may well be that television is a more effective medium for entertainment education than cinema , because audiences feel they ' know ' characters they encounter ...
Contenido
Survey research and the public understanding of science | 8 |
Science journalism | 15 |
Cinematic Science | 41 |
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Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Sin vista previa disponible - 2008 |