Handbook of Public Communication of Science and TechnologyMassimiano Bucchi, Brian Trench Taylor & Francis, 2008 M04 30 - 263 páginas Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology. |
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... relations ( PR ) has come to play an important and inextricable part in science communication - but one that has ... relations ' and ' public affairs ' are used interchangeably , both referring to the communication management function of ...
... relations Most people - including communication scholars , if one were to judge by the lit- erature - think of PR as something that one office in an organisation does . In reality , scientific institutions that are effective in their ...
... Relations Research Conference , Miami , Florida , 8-10 March 2002 . Grunig , J. E. and Hunt , T. ( 1984 ) Managing Public Relations , San Diego , CA : Holt , Rhinehart & Winston . Grunig , L. ( 1997 ) ' Excellence in public relations ...
Contenido
Survey research and the public understanding of science | 8 |
Science journalism | 15 |
Cinematic Science | 41 |
Derechos de autor | |
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Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Sin vista previa disponible - 2008 |