Handbook of Public Communication of Science and TechnologyMassimiano Bucchi, Brian Trench Taylor & Francis, 2008 M04 30 - 263 páginas Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology. |
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... trust is mirrored by a deficit on the part of science and technology and its representatives . The focus of attention shifts to the deficit of the scientific expert : their prejudices about the public . Diagnosis Evidence of negative ...
... trust portfolio . By the trust portfolio , I mean the principal relationships that exist between the organisation and its many stakeholders . Science PR , done effec- tively and strategically , is the primary tool for managing this ...
... trust portfolio goes beyond the trust engendered between the organisation per se and its publics ; it helps the organisation manage the trust portfolio for the entire scientific enterprise . Socially responsible scientific organisations ...
Contenido
Survey research and the public understanding of science | 8 |
Science journalism | 15 |
Cinematic Science | 41 |
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Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Vista previa limitada - 2008 |
Handbook of Public Communication of Science and Technology Massimiano Bucchi,Brian Trench Sin vista previa disponible - 2008 |