Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry

John Wiley & Sons, 2002 M11 22 - 324 páginas
Schwab's revolutionary approach to success in the face of adversity
Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.

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Part One Leveling the Playing Field
Part Two Profiles in Crisis
Part Three Custodian of Uneasy Dreams
Epilogue Schwab Account
Appendix 1 Charles Schwab Co Timeline
Appendix 2 Charles R Schwabs Employment Agreement
Source Notes
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Página 5 - We work in the dark - we do what we can - we give what we have. Our doubt is our passion and our passion is our task. The rest is the madness of art.
Página v - First they ignore you, then they laugh at you, then they fight you, then you win.
Página 4 - Don't aim at success — the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself.

Acerca del autor (2002)

JOHN KADOR is the author of four books, including Net Ready: Strategies for Success in the E-conomy (with Amir Hartman and John Sifonis)—a Wall Street Journal, BusinessWeek, and New York Times business books bestseller. Kador is a freelance writer for a number of business publications, and is curently working on a book about healthcare with Hank McKinnell, the Chaiman and CEO of Pfizer, Inc.

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