Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... advertisements insult the intelligence , and 63 percent feel advertisements do not present the truth.51 However , defenders of the advertising industry see things differently . Advertising , they claim , “ is , before all else , communi ...
... advertising and market power ? If adver- tising does raise costs for consumers by encouraging monopoly markets , there should be a statistical connection between the amount of advertising revenues spent by an in- dustry and the degree ...
... Advertising ( New York : American Association of Advertising Agencies , 1973 ) , passim . 54. See " Ads Infinitum , " Dollars & Sense , May / June 1984. For an ethical analysis of the information content of advertising , see Alan ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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