Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... a mass audience and is intended to induce members of this audience to buy the seller's products . Quick Review 6.7 Characteristics of Advertising • • Public communication THE ETHICS OF Consumer ProDUCTION AND MARKETING 281.
... audience Intended to induce members of its audience to buy the seller's products Succeeds by creating a desire for the seller's product or a belief that a product will satisfy a preexisting desire Discussion of the ethical aspects of ...
... audience with him to build up their own positions.110 The Ethics of Political Tactics Obviously , political behavior in an organization can easily become abusive : Political tactics can be used to advance private interests at the ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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