Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... brand of Islam treats women in ways that Westerners would label discriminatory . Women cannot supervise men , must wear in public a black veil covering the entire body including the head and face , must have a husband's or father's ...
... brand loyalty or long - term customer contracts that make it too hard for a new entrant to capture the customers of an established incumbent ; low manufacturing costs that allow the established incumbent to threaten to lower prices and ...
Concepts & Cases Manuel G. Velasquez. Table 4.21 Dominant Brands and Companies in Oligopoly Markets , 2000 Brand / Company Gerber Campbell's Market Baby Food Canned Soup Market Share ( % ) 73 % 70 % Kelloggs Toaster Pastry 72 % A - 1 ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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