Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... Commercial advertising is sometimes defined as a form of “ information " and an ad- vertiser as “ one who gives information . " The implication is that the defining function of advertising is to provide information to consumers . This ...
... commercial is essentially materialistic . Central to the message of the TV commercial is the premise that it is the ac- quisition of things that will gratify our basic and inner needs and aspirations . It is the message of the commercial ...
... Commercial Bribes and Extortion A commercial bribe is a consideration given or offered to an employee by a person outside the firm with the understanding that , when the employee transacts business for the firm , the employee will deal ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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