Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
Dentro del libro
Resultados 1-3 de 60
... created the capitalist class of owners ( whom Marx called the bourgeoisie ) and the exploited working class of wage earners ( whom Marx called the proletariat ) . Marx also claims that the kinds of production relations a society adopts ...
... Creation of Consumer Desires John K. Galbraith and others have long argued that advertising is manipulative : It is ... created by physical needs is finite , producers soon produce enough to meet these needs . If production is to expand ...
... creation " of psychic wants did not originate with modern advertis- ing.73 New wants have always been " created " by the invention of novel and attractive products ( such as the first bow and arrow , the first painting , the first ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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