Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... perceive to be behav- ing unethically and reward those who are perceived to be ethical.57 In particular , a large body of research in social psychology has concluded that people in all kinds of social situations respond to perceived ...
... perceive a chance to buy the product for less than what it is worth to them . Now let us look at the other side of the market : the supply side . A supply curve is a line on a graph indicating the prices producers must charge to cover ...
... perceived unless one specifically sought it out . Subsequent tests showed that the ads created more of a desire to buy candy than those printed on paper on which the word no appeared in a similar subliminal man- ner.74 Manipulative ads ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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