Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... television shows , maps , paintings , drawings , photos , greeting cards , sound recordings on tapes or compact discs , software pro- grams , and the masks used to imprint computer circuits . In a Lockean fashion , the law says that ...
... television ads contained no consumer information whatsoever about the advertised product and that only half of all magazine ads contained more than one informational cue.54 Consider how much information is conveyed by the following ...
... television commercial is essentially materialistic . Central to the message of the TV commercial is the premise that it is the ac- quisition of things that will gratify our basic and inner needs and aspirations . It is the message of ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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