Business Ethics: Concepts & CasesPearson Prentice Hall, 2006 - 437 páginas For courses in Business Ethics This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. |
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... vertising . The first few sections discuss various approaches to consumer issues , and the last sections deal with consumer advertising . We begin with a focus on what is perhaps the most urgent issue : consumer product injuries and the ...
... vertising alone ; another $ 44 billion was spent on newspaper advertisements.50 There are over 6,000 advertising agencies doing business in the United States , many of which employ several thousand people . Who pays for these ...
... vertising is found in Thomas L. Carson , Richard E. Wokutch , and James E. Cox , “ An Ethical Analysis of Decep- tion in Advertising , " Journal of Business Ethics , 1985 , v . 4 , pp . 93–104 . 80. Greg Hadfield and Mark Skipworth ...
Contenido
CASES FOR DISCUSSION | 51 |
Ethical Principles in Business | 57 |
Chapter 2 | 74 |
Derechos de autor | |
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