Creating and Delivering Your Value Proposition: Managing Customer Experience for ProfitKogan Page Publishers, 2009 M10 3 - 232 páginas In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
Dentro del libro
Resultados 1-5 de 24
Página xiii
... corporate success and prosperity 13 1.2 The FAB concept 17 2.1 Summary of value proposition outcome 26 3.1 Drive better value every year 46 3.2 Buyer behavior and motivation in transactional and 50 consultative sales 11.1 Ten-point ...
... corporate success and prosperity 13 1.2 The FAB concept 17 2.1 Summary of value proposition outcome 26 3.1 Drive better value every year 46 3.2 Buyer behavior and motivation in transactional and 50 consultative sales 11.1 Ten-point ...
Página 6
... corporate film producer is still in business but the world has changed . In the nascent internet , minimally broadband - enabled world of the late 1980s , corporate video was a must - have part of the marketing mix , backed by good ...
... corporate film producer is still in business but the world has changed . In the nascent internet , minimally broadband - enabled world of the late 1980s , corporate video was a must - have part of the marketing mix , backed by good ...
Página 12
... corporate model exhibited many of the characteristics of a feudal society – 'the company as fortress'. Inside the corporate keep, in a rigid hierarchy, the hierarchy ruled and loyalty was expected. Departments often coexisted in a state ...
... corporate model exhibited many of the characteristics of a feudal society – 'the company as fortress'. Inside the corporate keep, in a rigid hierarchy, the hierarchy ruled and loyalty was expected. Departments often coexisted in a state ...
Página 13
... corporate success and prosperity towards commoditization , and that those competitors are able to. Pre - millennium Success depended on • • Control and exploitation of resources Secrecy , particularly in financial affairs Intensity of ...
... corporate success and prosperity towards commoditization , and that those competitors are able to. Pre - millennium Success depended on • • Control and exploitation of resources Secrecy , particularly in financial affairs Intensity of ...
Página 14
... corporate sclerosis and failure . And we now all have to take account of ethical issues that have arisen as a consequence of industrial activity generally , and of globalization . Concern for and protection of our environment ...
... corporate sclerosis and failure . And we now all have to take account of ethical issues that have arisen as a consequence of industrial activity generally , and of globalization . Concern for and protection of our environment ...
Contenido
| 1 | |
| 5 | |
| 21 | |
Chapter 3 The valuefocused approach | 39 |
Chapter 4 Creating your value proposition | 59 |
Market | 61 |
The value experience | 67 |
Offerings | 79 |
Proof | 101 |
Chapter 11 Value proposition template and value proposition statement | 109 |
Chapter 12 Message development | 125 |
Chapter 13 Implementation | 135 |
Chapter 14 Starting and sustaining | 171 |
Chapter 15 The valuefocused enterprise | 183 |
Back to the future | 199 |
Example value proposition for intel partial | 205 |
Otras ediciones - Ver todas
Creating and Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2014 |
Creating & Delivering Your Value Proposition: Managing Customer Experience ... Cindy Barnes,Helen Blake,David Pinder Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve alignment analysis Balanced scorecard benefits map Benefits minus Cost Board sponsor business model buyers Capgemini Chapter client co-created value competitive competitors component consultative sales corporate create value Crossing the Chasm customer experience customer value customer value proposition customer’s decision define deliver value Diffusion of Innovations emotional enable ensure example Figure film film producer focus focused global identify important industry innovation Intel issues market segment matrix messages Nehalem open innovation operational organization organization’s organizational outputs Philip Kotler product or service products and services programme purchase relationships risk sales opportunities selling solution specific strategic intent strategic value pathways supplier target team with Board Theodore Levitt things thinking top-level value proposition transactional understand value experience Value Proposition Builder value proposition statement value proposition template Value Pyramid value-focused enterprise VP team whole product Xerox PARC